Victoria Secret launches a line of fasteners for mastectomies
The Victoria's Secret lingerie firm has launched the designer Stella McCartney, a brain line for women who have faced a mastectomy together with an awareness campaign on the risks of breast cancer and the importance of detectionEarly.
The new product, which is announced at the beginning of October, month of awareness of breast cancer, consists of a design without hoops made with soft micro cloth and lace and has a pocket inside the inner lining to place a prosthesis.
The total of the bra.
It also highlights that the greatest threat to women's health worldwide is cancer, and that the most common is breast cancer: for example, in the United States 1 in 8 women will develop breast cancer throughoutHis life and approximately 85 % of this disease is detected in women who have no family history.
Almost 80 % of children under 40 diagnosed with breast cancer discover it for themselves, demonstrating that self -exploration is of vital importance for early detection, the company warns.
"As a leading lingerie brand in the world, the health and well -being of women is essential for our community," said Martha Pease, Victoria's Secret Marketing Director.
The company announced last July a turn in its brand with which it seeks to empower women and stop reinforcing unattainable beauty stereotypes for the majority.As part of that change, he announced that he will offer maternity underwear for the first time, in addition to garments to mold the figure.
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